Lync Migration Featured Article

Simplifying Enterprise Communications in the Modern World

By Special Guest
Adam Cole, Founder and CEO, TelAgility

In the modern business landscape, effective communication is paramount to achieving success. As enterprises continually strive to achieve high efficiency within their core business functions, secure communication strategies that are scalable, reliable, and highly available are a necessity. Today, companies are turning to Unified Communications (News - Alert)-as-a Service (UCaaS) to bypass many capital and operational expenses, discovering powerful communication strategies that fit their business’ unique needs.

The umbrella of unified communications includes technologies such as enterprise messaging, Voice over IP (VoIP), online video conferencing, and much more.  With a broad range of available services, it’s important for organizations to make the most of this vast pool of opportunity, a very difficult and expensive task when juggling multiple communication platforms on their own. That’s where UCaaS steps in.  With UCaaS, organizations can purchase a comprehensive communications solution tailored to their individual needs from UCaaS integrators, getting much more for their money and eliminating the expense and headache of internal coordination across multiple systems and providers.

UCaaS integrators however, do not act alone. With an entire myriad of different services from any number of providers, they rely on regulated communication service providers to carefully and strategically develop packages of services to create the most advantageous solutions for their customers, enabling VARs to become UCaaS integrators, efficiently bringing the most innovative services to market with ease.

Along with finding the right enabler to drive value to their customers, another highly critical consideration for many integrators is discovering how to effectively bill for these services while remaining compliant with all telecommunications tax and regulatory laws in a way that’s efficient and affordable. The communication services industry is blanketed with transaction taxes, including sales tax, communications tax, excise tax, gross receipts tax, utility tax…the list goes on.  Managing this billing responsibility is complex and critical, and can be a full-time job in and of itself – but there is a better way. Instead of navigating these murky waters on their own, today UCaaS integrators have the ability to leverage third-party communications enablers who are willing to assume all legal responsibility for billing - even across state lines.

The key is finding packaged solutions that offer the most cutting-edge and reliable UCaaS technology coupled with compliance liability, all in a simplified and turnkey package. Regulated communication service companies like TelAgility offer this value to integrators as experts in nationwide compliance with solid industry partnerships and constantly evolving packaged solutions including Managed Internet Services (MIS) and Multiprotocol Label Switching (MPLS) Private Network Transport from industry-leading providers such as AT&T (News - Alert). These companies have recently partnered to combine cutting-edge technology with the necessary tools for instant market integration with an air of ease and simplicity.

The UCaaS market is rapidly growing, set to grow from $15.12 billion in 2015 to $24.88 billion in 2020 according to recent research by Markets and Markets.  For today’s integrators, its proliferation presents an unprecedented opportunity for business growth that until now, has been wrought with complexities and compliance challenges.  Are you capitalizing?

 

As the Founder and CEO of TelAgility, Adam Cole leverages more than two decades of experience to enable UCaaS integrators to bring to market the most modern and innovative communications solutions available. Previously serving as the Founder and CEO of BluLogix, Mr. Cole led the development of both technology and sales teams, creating the next generation cloud telecom and billing platform. With an entrepreneurial spirit and keen eye for strategy, Mr. Cole has enabled companies to succeed while establishing lasting relationships with clients, teammates and partners to drive value into the industry.

Edited by Stefania Viscusi