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September 16, 2016
AGT Shakes Up Operations With Headquarters Change
By Steve Anderson
The word from Applied Global Technologies (News - Alert) (AGT) seems to be a fairly common one, and it's all about change these days. Not only is this audio / visual integrator moving its entire headquarters to a new—albeit nearby—town, it's also bringing in some new collaboration tools to serve as a demonstration center for its product line, allowing visitors to get a first-hand look at just what AGT can do for those visitors.
The headquarters move takes AGT's operations from the former home in downtown Atlanta and instead moves to Kennesaw, around a half-hour's drive north-northwest, give or take. With the new space, the company can put some extra life in its A/V Integration systems, which have seen some substantial new growth of late come from the government and commercial sectors. That gives AGT some new markets to pursue, and a whole new need to demonstrate its services.
To better show off what AGT can do, it's set up a slate of demonstration areas to show the impact it can have on a variety of spaces. From the full-size conference room to the downscaled huddle room, AGT's systems can deliver value, and the demonstration spaces allow users to step into these spaces and see in real-time just what kind of value can be had. There are even spaces set up to approximate briefing areas, building lobbies, and even specific collaboration rooms for internal use.
Regardless of the area size and use case, reports note that each area comes with specific features. There are interactive touchscreen displays showing off what's available, a set of HD video and audio systems backed up by Crestron control mechanisms, a slate of solutions specifically optimized for Skype (News - Alert) for Business, and some very specific tools like SMART Kapp touchscreen displays and Nureva Span ideation.
The end result of all this change should ultimately mean better sales. It's already been demonstrated that there's a demand for similar tools afoot, so now all AGT has to do is demonstrate how its own specific tools apply to various situations. With these demonstration spaces in place, users can see almost instantly how a setup would look in a certain context, and what would be needed to make it happen on their own premises. That makes it easier to bring such systems in, and if AGT can offer these systems in almost in-a-box specificity, it may well find a whole new line of business in the process.
AGT's changes will likely make it easier to see the systems, and how they operate, which in turn increases the likelihood of sales as informed customers respond accordingly. It's a smart move, and one that's likely to pay off for AGT in the end.
Edited by Alicia Young
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