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Brightpoint North America, eTrak Sign Distribution and Services Agreements

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Brightpoint North America, eTrak Sign Distribution and Services Agreements


October 09, 2012

By Rahul Arora, TMCnet Contributor

Brightpoint (News - Alert) North America L.P, the subsidiary of Brightpoint, Inc., a company that provides device lifecycle services to the wireless and high-tech industries, recently signed distribution and services agreements with eTrak Corporation, a maker of wireless location-tracking devices for the enterprise and consumer markets.

According to the agreement, eTrak will leverage BrightPoint Americas’ device lifecycle services for its range of location-tracking devices throughout the United States. BrightPoint’s device lifecycle services help customers access new channels and markets, achieve quicker responsiveness and greater flexibility to drive customer satisfaction and lower cost structure to ensure stronger profitability. The service portfolio includes retail distribution, inventory management, packaging, order fulfillment, transportation management and reverse logistics.

"eTrak is committed to making location-tracking machine to machine (M2M) devices affordable for the consumer and business markets," said Gary Menees, vice president of sales and business development, eTrak, in a statement. "BrightPoint has an excellent reputation in serving connected device manufacturers and we are confident BrightPoint's unique combination of services will further assist us in our mission of providing our customers with the most technologically advanced location tracking products."

"We are excited to support eTrak and their mission to provide affordable, innovative, M2M connected devices," stated J. Mark Howell, BrightPoint president, Americas. "eTrak's cutting-edge products, powered by Verizon (News - Alert) Wireless' network, provide consumers with peace of mind. We are pleased to include eTrak's location-tracking devices in our portfolio of innovative connected devices BrightPoint offers to national retailers."

Meanwhile, Brightpoint Australia Pty Ltd., a subsidiary of Brightpoint Inc., recently entered into a services agreement with ZAGG (News - Alert) International Distribution Limited over the distribution of its accessories and products throughout Australia. Based in Salt Lake City, ZAGG specializes in creating innovative mobile device accessories and technologies.

Edited by Rachel Ramsey

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