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Moo to Moo: Cows Can Text with M2M

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Moo to Moo: Cows Can Text with M2M


October 19, 2012

By Rachel Ramsey, TMCnet Web Editor

Machine to Machine (M2M) technology wirelessly connects millions of diverse devices, enabling two-way communication. M2M allows network-ready devices to connect and share reliable real-time data via radio signals in industries from transportation to healthcare. Now, thanks to M2M, cows can text.

Using the Vel'Phone (News - Alert) and HeatPhone solutions supplied by French monitoring solutions experts MEDRIA Technologies, farmers are notified automatically when calving begins or when a cow is in heat and ready for insemination. Deutsche Telekom (News - Alert) and MEDRIA have formed a partnership and agreed to cooperate in equipping 5,000 farms around Europe with the application and with Telekom SIM cards.

The Telekom SIM Cards are housed in M2M data collection devices in the cow’s stable or the field. Special sensors measure the cow’s vital data and relay it to the data collection device. The device then notifies the farmer immediately by sending a text message. M2M communication technology means that the farmer no longer needs to spend long nights in the stable and ensures that he can intervene promptly when a cow is about to calve and can make optimal use of the short time when a cow is in heat.

The result is a higher reproduction rate for the herd, while avoiding emergencies means less stress and more profit for the farmer. Data readings are not just available as texts on the farmer’s cell phone. Every farmer can follow his cows’ vital data on the MEDRIA's Daily Web Services Internet platform thanks to the M2M GPRS data transmission link between the data collection device and MEDRIA's datacenter.

Deutsche Telekom has many years of experience in the M2M industry, both in transport and access and the T-Systems (News - Alert) solutions business. T-Systems serves the multinational corporation customer base and is already deeply involved in group-wide M2M activities. Regardless of whether you need M2M connectivity or specific end-to-end M2M solutions, its portfolio of products and services will allow you to harness the full potential of M2M communication for your business. Deutsche Telekom tailors its M2M products and services to fit your exact business needs.

“M2M solutions deliver major benefits in nearly all industries,” said Jürgen Hase, head of Deutsche Telekom's M2M Competence Center, in a statement. “That is why we are banking on innovative partners like MEDRIA Technologies, who know the specific demand and use cases in their industry. Together with strong partners, we develop and provide end-to-end M2M applications to best serve customer demand.”

The Vel’Phone by Medria is a robust, effective solution based on analysis of the temperature of the animals in order to carry out remote monitoring of calving, offering ease of use, peace of mind and quality performance. Calving prediction via SMS invites you to place the animal under optimal conditions before its water breaks. Detection of the breaking of the waters via SMS provides you with the greatest accuracy in order to leave the animal to do the work first, and then intervene at the optimal time. Ultimately, you will improve your stock breeding results with more living calves and fewer post-partum complications.

Edited by Rich Steeves

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