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Rogers Looks Ahead to Enhance Sales Revenue with Machine-to-Machine Communications

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Rogers Looks Ahead to Enhance Sales Revenue with Machine-to-Machine Communications


February 27, 2013

By Shamila Janakiraman, TMCnet Contributor

Rogers Communications (News - Alert), a Canadian wireless carrier company, is planning to boost its sales revenue from machine-to-machine communications using its network.

Machine to-machine communications are imperative in certain industries like oil and gas, off-shore construction and in places where monitoring equipment is installed and people work alone in remote locations. This type of communications can be especially useful in sending emergency alerts in case of major disruptions or accidents.

Mansell Nelson, vice president for advanced business solutions at Rogers Communications said, “Rogers is eyeing an opportunity to sell such devices and services in the consumer electronics, retail, financial and energy markets, taking the lead in an industry that will reach $1 billion in sales by 2015.”

“We are pretty well positioned to get a good chunk of that. It’s still a small number relative to our total revenue but it will be one of our fastest-growing categories,” added Nelson.

Rogers plans to increase its machine-to-machine sales from $700 million to $800 million a year by 2015. Machine-to-machine communications serve industrial applications as well as communication needs of consumers who can use their mobile devices to relay information to another device such as a home alarm. The latter can also communicate with a mobile phone and inform the user about intrusion in the home environment.

This all-encompassing technology is expected to play a major role in many aspects of human life leading to an acceleration in its adoption and hence sales of similar solutions. Rogers will try to leverage this response and looks forward to its M2M revenue to grow significantly.

“If we make it easier for customers to understand what this technology will do for them we are going to see the adoption rate increase rapidly. There’s a lot of positive reaction from our customers,” remarked Nelson.

Recently, Rogers Communications announced plans to launch a new, more affordable, roaming rate for its customers travelling to the United States. Canadians travelling to the US use their wireless devices to go online more than in any other country, and want to have access to simple and predictable roaming. Rogers will be introducing a worry-free roaming solution.

By spring, the company is introducing a new $7.99 pay-per-use roaming rate that gives customers access to 50 megabytes of data over a 24 hour period, while travelling in the US. This new rate, available to consumers and businesses, gives customers nearly twice the data that they would typically use domestically.

Edited by Brooke Neuman

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