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Qualcomm, Red Bend, QuickPlay Join AT&T Drive Studio for Connected Car Innovation

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Qualcomm, Red Bend, QuickPlay Join AT&T Drive Studio for Connected Car Innovation

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February 24, 2014

By Rachel Ramsey, Content Director


Cars are one of the latest platforms to offer connectivity and Internet features to bring convenience, safety and entertainment to users. AT&T (News - Alert) introduced its Drive Studio earlier this year, a 5,000-square-foot facility that was designed to bring together automakers and software companies to collaborate on new connected car technologies.


In its latest move, AT&T added three new players to Drive Studio: Qualcomm Technologies, QuickPlay Media (News - Alert) and Red Bend Software.

“This is an exciting ecosystem and we are committed to leading the way to take the connected car to the next level for auto manufacturers and their drivers,” said Glenn Lurie, president, AT&T Emerging Enterprises and Partnerships, AT&T Mobility, in a statement. “That’s the essence of the AT&T Drive Studio, to bring together the best players in the auto industry ecosystem to collaborate and create the future faster.”

Qualcomm is bringing its Snapdragon Automotive Solutions for infotainment and telematics to the AT&T Drive Studio, which will integrate with AT&T’s Drive portfolio that includes global SIM, bifurcated billing, voice recognition and its 4G LTE (News - Alert) network. Qualcomm Snapdragon Automotive Solutions features an automotive-grade infotainment chipset, the Qualcomm Snapdragon 602A applications processor with a quad-core Krait CPU, Adreno 320 GPU, Hexagon DSP, integrated GNSS baseband processing and additional high-performance audio, video and communication cores to power next-generation connected automotive infotainment systems.

Red Bend is offering Red Bend Software Management Center, which is designed for car manufacturers to manage in-vehicle software and applications over the air and is hosted in the AT&T cloud. The software management platform reduces the time and cost for automotive OEMs to manage the lifecycle of all in-vehicle software, including map content, ECUs and head units.

QuickPlay Media’s OpenVideo platform brings in-vehicle entertainment to a new level by powering an in-vehicle video service, Live Linear TV and streaming Video on Demand services to automakers in the Drive Studio. AT&T will be able to provide in-car “infotainment” by delivering secure streaming of hundreds of Live Linear TV channels and hours of premium VoD content. The solution includes:

  • A configurable, customizable client application
  • Support for adaptive streaming

Complete content protection with digital rights management solutions like Microsoft (News - Alert) PlayReady, user entitlements, dynamic advertising, banner ad support, multi-language support and featured content.

Sponsors of the Drive Studio include Jasper Wireless, Accenture (News - Alert), Amdocs, Synchronoss, Ericsson, iHeartRadio and VoiceBox Technologies.

AT&T’s efforts to further connected car innovations go beyond the Drive Studio. It announced earlier this year it was partnering with Tesla to power Tesla’s remote engine diagnostics, telematics and Internet radio. Its AT&T Drive platform allows automakers to choose what services and capabilities their connected cars can have.




Edited by Alisen Downey

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