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Acclaro to Translate Airbiquity's Connected Car Platform in Multiple Languages

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Acclaro to Translate Airbiquity's Connected Car Platform in Multiple Languages


April 28, 2014

By Madhubanti Rudra, TMCnet Contributor


The connected car is a thriving technology that has taken the automobile industry by storm in recent times. A connected car has Internet access and is usually equipped with a wireless local area network. In short, the technology Internet-enables automobiles so that the driver can remain connected to other devices inside and outside the car. The technology enables the providers to provide a number of value added services such as automatic notification of crashes, speeding, etc.


Seattle-based Airbiquity provides a variety of technologies for connected vehicles. One of its solutions is Choreo, a cloud platform that allows content and services to be delivered inside connected cars. The Choreo platform can be downloaded on your smartphone to receive services such as Pandora and Twitter (News - Alert) for the car. The big ticket automobile brands such as Nissan, BMW and Ford offer Choreo in their cars to provide their customers a personalized experience.

From Paris to Dubai to Tokyo, drivers all around the world are reportedly using this multilingual platform for an improved in-car experience, as well as for safe driving on the road. The platform allows the user to activate speech recognition and text-to-voice features to enjoy their favorite applications without taking their eyes off the road while driving. A host of safety-oriented features such as remote vehicle monitoring, geo-fencing, and automatic crash notifications promotes safe driving.

With its Choreo platform being used in over 50 countries around the globe, and with vehicles accessing it daily, Airbiquity’s services need to be delivered in local languages to be effective. Airbiquity’s Choreo platform is equipped with a multilingual interface through which the connected cars can access a host of services available in the cloud.

Airbiquit has reportedly hired New York-based translation agency Acclaro to translate the Choreo Connected Car Platform into 32 languages worldwide. The 32 languages include mature-market languages such as Japanese, French and German, as well as emerging and higher-growth market languages such as Chinese, Russian Thai and Turkish.

Under the terms of the partnership, the teams at Acclaro’s San Francisco translation office are working to adapt Airbiquity’s platform to strategic language markets across Asia, the Middle East, Europe and South America. A recent project involved the translation of Nissan head units and their integration with various mobile apps, including TripAdvisor, OpenTable, Yelp (News - Alert), Twitter and Spotify.

“Airbiquity’s global focus and pace of innovation place them at the forefront of connected car services. We are privileged to manage the localization of their cutting-edge platform that facilitates and transforms the way we stay connected while on the road,” founder and CEO of Acclaro Michael Kriz noted in a statement.

It’s an ongoing partnership between the two, the company reps revealed in a news statement.

“We enjoy working with such innovative, forward-thinking and safety-oriented individuals. I look forward to seeing Airbiquity’s reach continue to extend around the world as global drivers get access to infotainment and services in their native languages,” Kriz added.




Edited by Alisen Downey

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