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Online Retail Study Finds 99-Percent Growth in U.S. M-commerce

Mobile Commerce Insider Featured Article

October 02, 2012

Online Retail Study Finds 99-Percent Growth in U.S. M-commerce

By Tracey E. Schelmetic
TMCnet Contributor

You know what e-commerce is. Do you know what “m-commerce” is? It’s e-commerce, but over mobile devices.

Americans are increasingly making their online purchases not from home desktop or laptop computers, but wirelessly from their smartphones, tablets or other devices. So brisk is the growth in this mobile channel that American sales in m-commerce are expected to increase a whopping 99 percent this year, to reach almost $21 billion from $10.50 billion last year, according to a new study.

Most of the growth will be among “the usual suspects.”

The top 10 companies ranked in the Mobile 400 are (News - Alert), Apple Inc., Marriott International Inc., Orbitz LLC, QVC, Wal-Mart Stores Inc., Hilton Worldwide, easyJet, InterContinental Hotels & Resorts and Expedia (News - Alert). These 10 cmpanies accounted for 39.3 percent, or $8.19 billion, of all U.S. mobile commerce sales in 2012, compared to 39 percent, or $4.1 billion, for the top 10 in 2011.

Internet retailer Mobile 400’s prediction data has forecast that the top 10 companies will be responsible for a full 39 percent of all of the m-commerce sales in the U.S. The sales increases will be driven by the continued adoption of consumers of the mobile Web. 

Image via Shutterstock

More than ever before, Americans are purchasing products, buying tickets and booking travel online using these devices on an ever more common basis.

The successes recorded this year, and the growth of 98.6 percent over last year, reflect only the American marketplace. Among the Mobile 400 companies alone, there was a 97.4-percent growth, bringing the sales from $5.50 billion to $10.85 billion, says Mobile 400.

Much of the rise in m-commerce sales can be attributed to eBay (News - Alert), whose m-commerce sales had doubled from the prior year. (Mobile 400 says the reason that eBay is not included among its ranking of companies is that it is a platform on which other retailers sell their products, but it is not actually a retailer itself.)

Among all of the American m-commerce sales, 52 percent of it was generated exclusively through the companies on the Mobile 400. This is almost the exact same percentage that was achieved the year beforehand.

Find the listing of the Mobile 400 companies here. 

Want to learn more about today’s powerful mobile ecosystem? Don't miss the Mobility Tech Conference & Expo, collocated with ITEXPO Austin 2012 happening now in Austin, TX. Stay in touch with everything happening at Mobility Tech Conference & Expo. Follow us on Twitter.

Edited by Braden Becker

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