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Nimble Unveils App Marketplace and API for Enhanced User Satisfaction

Mobile Commerce Insider Featured Article

November 19, 2012

Nimble Unveils App Marketplace and API for Enhanced User Satisfaction

By Tabitha Naylor
Contributing Writer

To host third-party products, Nimble (News - Alert), Inc. has unveiled an App Marketplace and an API to access Nimble Contacts. By enabling connectivity between Nimble and any sales, marketing, customer service or accounting platform, this Application Programming Interface (API) makes social selling a reality for thousands more sales people.

To Nimble users, the marketplace showcases these integrations. Using capabilities from Nimble's social contact platform, this API is the first in a family of APIs that will empower developers to create innovative customer engagement applications.

By combining contacts with email and other popular social communication tools, Facebook, Twitter, LinkedIn, Google (News - Alert)+, HubSpot, MailChimp and foursquare, Nimble empowers social contact management.

By achieving more efficient, effective and authentic engagement with prospects, partners and current customers, Nimble helps businesses drive more revenue.

"The API represents a major milestone in achieving our mission of helping small teams nurture stronger relationships to drive more business opportunities," said Jason McDowall, director of Product at Nimble.

He added that by tying together complementary tools in the areas of sales, marketing, customer service and accounting, its API puts Nimble at the center of any customer engagement workflow. To achieve a complete closed-loop marketing solution, Nimble users already enjoyed integration with HubSpot (News - Alert) and MailChimp.

With other best-of-breed tools that complement Nimble, its new Contact API extends the possibility of creating a fully integrated workflow. Customers and partners can extend and customize Nimble to best fit their needs. Users can now connect Nimble to their lead generation form built on WordPress, or connect Nimble to their favorite quoting or project management tool.

Wade Foster, CEO at Zapier, a Nimble integration partner, stated that between its various SaaS (News - Alert) Business Apps, the availability of the Nimble API satisfies a pressing need of all its clients who have been eager to connect the dots.

Between 120 different SaaS APIs that don't usually talk to each other, Zapier makes it easy for non-technical users to create connections.

Edited by Braden Becker

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