Today, SmartPing announced a partnership with direct marketing solutions company Baesman Group, Inc. that will offer its retail clients the ability to send sales and promotional offers directly to consumer's smartphones.
The new geo-fencing mobile app aims to help retailers increase store traffic, just in time for the holiday season. Consumers can download the app to their iPhone (News - Alert) or Android device for free and opt-in to receive offers from any of the several retail brands. The app allows consumers to choose the frequency of notifications they receive – for example, one can select to receive daily deals or once-a-month promotional offers.
Once the consumer is in proximity of a store, SmartPing will “ping” the smartphone with a discount tailor-made just for them. The offer can be redeemed on the spot or within the valid promotional dates.
Rod Baesman, CEO of Baesman Group, stated that mobile marketing is a necessity for retailers who expect a loyal relationship with their customers.
“Customers expect relevant, customized brand offers to be delivered directly to their preferred communication channel – mobile”, said Baesman.
SmartPing has a built-in GPS system, providing turn-by-turn directions to the store. Using GPS proves to be a much more cost-effective solution considering that the costs of sending text messages may vary depending on the customer's mobile plan and carrier.
SmartPings chief technical officer Brian Weis believes the product can separate itself from the many coupon apps already in the mobile marketplace.
“Unlike many geo-coupon apps today, SmartPing allows retailers to send highly-targeted offers and control the cadence with which they are sent to brand subscribers and all the while helping to build the retailer's customer database.”
Weis believes that when combined with the consumer's control to select brands and manage the days and times they want to receive offers, it's truly a “win-win”.
The app is already available in the Google (News - Alert) Play Store, however, an updated version is expected soon.
Edited by Brooke Neuman
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