Cellum Group Offers New Mobile Payment Services Based on the IBM Flex System

Cellum Group, the largest provider of m-payment solutions in Hungary, has today released a new enhanced mobile payment service based on the IBM (News - Alert) Flex System. Currently, the company offers m-payment solutions for any type of mobile phone with services including recharging pre-paid mobile accounts, paying bills, e-commerce checkout, retail m-commerce, and transferring funds from one account to another.

According to Cellum's SVP of sales, Jeff McAllister, about 12 percent of Hungarian mobile subscribers use their cell phones at least twice per week to pay for services. Meanwhile, recent statistics from IBM indicate that mobile commerce is on the rise worldwide.

In order to stay ahead of the game and be able to handle an increased use of mobile payments, Cellum Group decided it needed to upgrade its IT infrastructure. For this, the company turned to IBM, working with business partner USER Rendszerhaz, which implemented a system based on the IBM Flex System.

"The IBM Flex System provides the security, flexibility and integration capabilities that will help Cellum Group introduce more efficient m-payment solutions while lowering payment processing costs," said Zsolt Veres, country general manager, IBM Hungary. "This system provides the infrastructure for Cellum to rapidly deliver additional m-payment applications and bring new mobile innovations to Hungarian consumers."

The IBM Flex System is designed to be highly configurable, allowing customers to receive a unique setup tailored to their individual needs. In other words, they can select the specific compute, systems networking and optional storage and management required to support specific workloads. Furthermore, the Flex System provides the building blocks for IBM PureSystems.

The IBM PureSystems family offers an alternative to other enterprise computing models, which tend to feature multiple, disparate systems that require greater amounts of resources to setup and maintain. PureFlex Systems instead allows organizations to create a more efficient infrastructure that is much easier to manage.