In-store presence locator applications give stores, manufacturers and marketers access to consumers when they are at the best possible location – in front of the product. This will not guarantee the consumer will purchase the item you are trying to sell, but it gives you another opportunity to try and sway them your way. The new application from aisle411 is being tried at local Walgreens stores in Las Vegas during the 2013 International CES (News - Alert).
This type of marketing is being slated as the next big marketing frontier. The potential for this market can be quite substantial if it is applied the right way. If the right balance between the violation of privacy and annoyance is not tempered by eager marketers and store owners people will turn of their Wi-Fi when they come in the store, rendering your new gadget useless.
The Indoor Geo-Fence Alerts solution gives store owner and third party developers such as marketers or manufacturers the ability to announce themselves on Android (News - Alert) and iOS platform devices. The system from the company has an indoor map and search solution of more than 10,000 indoor retail locations.
The system uses all of the technology within the smartphone such as compass, gyroscope, and pedometer to coordinate with the buildings Wi-Fi infrastructure to provide an accurate location within the store. The company is looking to expand on to its more than 10,000 retailers by signing more stores and introducing new applications to improve their services.
"For example, if a shopper enters a particular area of the store, a retailer might remind them with an Alert message on their phone that they can find a bigger selection of related items via the retailer's mobile website, or suggest a special offer located in a different aisle. This truly extends the shopper experience into an endless aisle where the in-store and online purchasing experience is blurred. Retailers can own that complete experience with this new Indoor Geo-Fence Alerts API from aisle411." said Nathan Pettyjohn, CEO of aisle411.
With more than 70 percent of the final purchase decision being made in the store, that final push can be the difference between your item or that of your competitor being purchased.
Edited by Rich Steeves
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