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Benbria's BlazeLoop Uses Mobile Technology to Improve Customer Experience

Mobile Commerce Insider Featured Article

January 14, 2013

Benbria's BlazeLoop Uses Mobile Technology to Improve Customer Experience

By Rory Lidstone
TMCnet Contributing Writer

Benbria, an icon in mobile customer engagement solutions for retail, hospitality, financial and fast casual restaurant customers, today stated it would introduce BlazeLoop at the 2013 National Retail Federation convention and expo this week.

BlazeLoop is a mobile customer engagement solution that helps retailers increase in-store sales conversion rates by way of customer input collected at the right moment.

This solution draws from mobile — Web, SMS, e-mail, mobile apps — and in-store technologies to allow for the creation of a "loop," the word Benbria uses to describe the process of capturing and directing real-time customer input to front-line staff for action.

In other words, text and e-mail notifications alert store managers to customer needs, allowing these needs to be fulfilled before that customer leaves the store. This is called "closing the loop."

"Converting shoppers into buyers is every retailer's goal," said Benbria CEO, Andrea Baptiste, in a statement. "Loops help retail staff to connect one-to-one with customers and address their needs while they are in the store. This is a revolution in mobile customer engagement that empowers retailers to improve sales conversion rates, differentiate the in-store shopping experience and increase same-store sales."

BlazeLoop can ultimately increase in-store sales conversion rates by helping retailers understand why people don't buy.  It can also improve in-store customer experience as BlazeLoop encourages shoppers to rate and influence retail and branding concepts.

Lastly, it can increase satisfaction, advocacy and loyalty.

Another product from Benbria is the BlazeCast customer notification solution, which also enables improved customer interaction by way of real-time communication. BlazeCast received the 2010 Communications Solutions Product of the Year Award from TMC (News - Alert) in August 2011 due to its innovation in the area of communications solutions.

This past October, the BlazeLoop customer engagement solution was used at ITEXPO Austin 2012 as a way to improve the overall experience for conference goers.

Edited by Braden Becker

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