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JUST EAT to Use Callcredit CAMEO and Microvision Systems to Expand Customer Base

Mobile Commerce Insider Featured Article

January 14, 2013

JUST EAT to Use Callcredit CAMEO and Microvision Systems to Expand Customer Base

By Rory Lidstone
TMCnet Contributing Writer

Callcredit Information Group has secured another customer in the form of JUST EAT, a renowned online takeout service in the U.K. JUST EAT has signed up to use Callcredit's customer insight and retail location planning tools, CAMEO and Microvision (News - Alert), respectively.

Both CAMEO and Microvision will be used to carry out customer analysis and sales planning. The ultimate goal is to use the insight gleaned from the profiles and preferences of JUST EAT's four million customers to expand the company's customer base, while acquiring partner restaurants in the right areas to increase market penetration.

CAMEO provides customer classifications which will allow JUST EAT to accurately categorize and target customer groups, while Microvision offers in-depth customer and market analysis and planning by way of its sophisticated geographical information system.

"As a rapidly expanding business, it is vital we have access to high-quality and in-depth insight into our marketplace," said Paul Cook, head of Global Insight at JUST EAT, in a statement. "A huge amount of transactional data is captured during the online ordering process, and by enriching that with Callcredit's insight and location planning tools, we can gain a depth of knowledge that will support our growth and ultimately benefit both our customers through expansion of local choice, and our partner restaurant through increased revenues."

Callcredit will also aid JUST EAT in identifying key growth opportunities within international markets, such as other areas of Europe, Brazil and India.

In September, Callcredit officially opened the doors to the home of its new Lithuanian operation at the Zalgiris Arena in Kaunas. The occasion was celebrated with an official opening ceremony attended by a number of distinguished guests.

Earlier in 2012, Secure Trust Bank selected Callcredit to provide customized client acquisition and verification services. The bank used Callcredit's Bristol-based contact center to handle an outbound telesales campaign for potential customers.

Edited by Braden Becker

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