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Make your Smartphone Pay

Mobile Commerce Insider Featured Article

January 15, 2013

Make your Smartphone Pay

By Ashley Caputo
TMCnet Web Editor

Mobile users can use their phones to purchase goods over the Web, pay bills and now, accept in-store payments.

PayPal (News - Alert) is moving from the Web and expanding into real-life scenarios by partnering with an ATM company, the NCR Corporation, in order to get its payment services into restaurants and gas stations.  Last year, however, NCR was a competitor of PayPal’s, not a friend.

There were many solutions on the market like NCR Silver, which enabled merchants to accept in-store payments on an iPad of iPhone (News - Alert). But with its expansion into inventory and data analysis in 2012, NCR created an innovational product that boomed $5.8 billion in revenue.

Following the same route, PayPal has begun to expand into the retail world with the help of NCR, whose customer base includes 38 percent of the top U.S. restaurant chains and 50 percent of the major retail chains. The companies who use NCR have agreed to integrate PayPal mobile payment option into its NCR’s Convenience-Go application.

Even though PayPal is the prime online payment method, the mobility trend has taken headway in the race for notoriety. Almost every industry is incorporating mobile devices into its operations, as we see with healthcares mHealth, televisions Social TV, gamblers mCasino and even parents, who are utilizing chore apps to discipline their children.

The NCR method of accepting in-store payments replaces bulky computers and registers with the latest mobile devices. Which is what is happening quite frequently these days, as technology integrates many aspects of our life into a single device and eliminates the need for other electronics.

Mobile is the way of the future and the only way for companies to survive is to make the cross over.

Edited by Rich Steeves

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