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Stipple Introduces E-Commerce on Facebook

Mobile Commerce Insider Featured Article

January 31, 2013

Stipple Introduces E-Commerce on Facebook

By Ashok Bindra
TMCnet Contributor

Image-based e-commerce and advertising solutions provider, Stipple has announced the ability to drive e-commerce directly from within the Facebook (News - Alert) News Feed. In essence, the company is introducing e-commerce into the News Feed, where Facebook's more than one billion users consume the majority of their content.

According to Stipple, it creates a massive new opportunity for brands to efficiently drive revenue from their followers. In short, the company believes that this is the most promising evolution to-date in unlocking the full potential of the global social platform. This announcement follows Stipple's recent integration with Twitter (News - Alert), which created in-stream, interactive e-commerce opportunities with Twitter's 200 million monthly active users.

In a statement, Scott Allan, senior vice president, global marketing, Rakuten LinkShare Corp., said,  "Stipple has developed an innovative way for consumers to learn more about products and for advertisers to drive traffic and sales from within Facebook and other social channels."

 "Stipple represents the continuous innovation within the Rakuten LinkShare Network and we are thrilled to have them featured at the Rakuten LinkShare Symposium San Francisco, where advertisers will be able to meet the Stipple team in person to learn more about how to package up relevant product videos, photos and updated pricing into a single post," added Allan.

Stipple claims that its unique technology will enable brands to share an array of interactive content from a single post. For example, interactive content can include "shop" buttons with real-time pricing and product information, videos, photos and much more. As a result, said Stipple, brands' followers will be able to fully explore relevant and accurate content without needing to click to another page or website, or download an app.

The company is launching its Facebook integration with premier brands and athletes like Sony Pictures, PEOPLE, Karmaloop and San Francisco 49er Chris Culliver (#29). Plus, it is working with leading merchants, which include Nordstrom, Nike, and L'Oreal, as well as more than 5,000 publisher website partners.

Edited by Brooke Neuman

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