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Benchmark Report: Mobile Commerce Has Come of Age

Mobile Commerce Insider Featured Article

February 27, 2013

Benchmark Report: Mobile Commerce Has Come of Age

By Joe Rizzo
TMCnet Contributing Writer

Sage Pay is a multi-national enterprise software company. It was founded in 1981 and was formally known as Protx. Their headquarters are in Newcastle upon Tyne, UK. Sage’s goal is to make it safe and easy for customers to pay. Sage recognizes that successful businesses need a healthy flow of customers and money. Toward that end, they deliver secure and efficient payment services that are designed to help increase cash flow to improve a company’s bottom line.

Sage’s business benchmark report was released yesterday, February 26, 2013. In the report they state that mobile commerce is no longer coming next year, it is here. Not only is it here now, but it is also driving sales for British e-business. This is the third annual Sage Pay e-Business Benchmark Report. It shows that 1,500 online businesses in the UK are showing a jump within the past 12 months. Businesses are supporting mobile apps with encouraging results.

“As the UK e-commerce market continues to mature, the margins between success and failure become even finer. In this year’s report, the differentiators we saw a year ago are now the norm across all retailers. This pressure to stay at the cutting edge is driving UK e-commerce to new levels of sophistication. The results of the report prove that taking advantage of the mobile opportunity is critical to stimulating economic growth in the UK. With almost half of the businesses surveyed planning to introduce mobile apps in the coming months, Britain is poised for a bright future at the leading edge of mobile innovation,” said Simon Black, the CEO of Sage Pay.

The benchmark report goes on to say it found that large e-businesses are rapidly adapting to the rise in mobile with 22 percent building more mobile apps in the last year. It seems that 73 percent are choosing to optimize their sites for mobile commerce. A quarter of the businesses focusing on mobile apps are seeing close to 20 percent of sales coming in through mobile devices.

While social media sites, such as, Facebook (News - Alert) continue to play a role in the ever evolving online commerce activities, it is only a small percentage. It appears that only about 15 percent of companies that responded to the benchmark survey have a Facebook store that includes a way to pay online. The survey also reports that only 36 percent of the respondents plan to set up a Facebook store and of the 24 percent surveyed that do not have Facebook feel that it has no relevance for their businesses.

If you are interested in reading the entire benchmark report, you can get more information for it here.

Edited by Brooke Neuman

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