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Celltick Real Time Mobile Coupon Server Allows Businesses to Target Their Customers

Mobile Commerce Insider Featured Article

February 28, 2013

Celltick Real Time Mobile Coupon Server Allows Businesses to Target Their Customers

By Michael Guta
TMCnet Contributing Writer

Mobile devices are slowly but surely replacing many of the functions of paper documents. Whether it is purchasing tickets to watch a movie or getting a receipt after a meal at your favorite restaurant, documenting transactions with paper will eventually disappear except for special occasions.

Coupons are the latest paper product being moved to mobile devices, which will eventually also disappear in print form. Celltick is introducing Real Time Coupon Server, which will integrate coupons completely with the merchant so the value of this type promotion can be assessed with real numbers.

This new mobile coupon platform gives operators access to how the coupon performs by looking at data from validation to redemption. They will be able to have greater visibility and control with mobile coupon-led marketing initiatives. By accessing different types of data from other sources, it is possible to target customers with information they need as well as incentives in the forms of coupons, discounts and promotions.

Cellitck is a provider of mobile initiated commerce with more than 140 million users of its global coupon network. Operators who sign up to the company’s mobile coupon engine will have access to thousands of merchants to incorporate mobile coupons as part of a comprehensive marketing campaign to drive higher conversion rates.

Operators can design coupons and other types of unique services and products that engage the customer on a more personal level. These types of services give operators new revenue sharing models with other merchants offering better value for the consumer and operator.

The Real Time Mobile Coupon Server and Network is able to send mobile coupon campaigns in real-time with a dashboard interface that gives merchants the tools to create, monitor and adjust campaigns. Additionally the information created during the transactions with the consumer can be used for analysis and future targeted information for better campaign performance and mobile coupon redemption.

The system allows for an easy to use interface in which the consumer redeems the coupon with a single-click-to-coupon seamless mobile payment engine with the ability to power transactions in over 25 countries serving over 140 million active consumers.

“Our reach, patented technology and expert targeting allow us to maximize the effectiveness of mobile coupons for far less than our competitors. Our goal is to enable our customers to better target their customers, while giving them the tools and information to deliver the goods and services they want, while establishing a long term relationship,” said Ronen Daniel, Celltick CEO in a statement. 

Edited by Amanda Ciccatelli

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