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Automotive Marketers Jump On Automatically Scaling Websites With Outsell

Mobile Commerce Insider Featured Article

July 23, 2013

Automotive Marketers Jump On Automatically Scaling Websites With Outsell

By Michael Mayday
TMCnet Contributing Writer

Earlier this week, Outsell announced updates to their mobile capabilities that will allow for smooth transitions between devices.

Minneapolis-based Outsell, a digital marketing software company specializing in automotive sales, offers software to revolutionize the way brands and companies interact with consumers.  Updates to its Digital Engagement Platform enable websites to have the same appearance across a variety of different devices and browsers, including the small screens of smartphones.

Outsell’s Vice President of Product Dan Smith says that it’s a misconception that consumers only use one device to shop online, stating Outsell is “increasingly seeing people move through the buying process using a variety of devices driven by what’s most convenient for them at any given time.”  This means that brands are obligated to maintain websites that are easy for consumers to use on any number of mobile devices, including computers, smartphones and tablets.

Outsell uses Responsive Design to ensure that dealer communications appear flawlessly on any device in any location. The new features include automatic adaptation of emails to fit the screen size of the device they’re opened on, correct rendering on over 35 browsers and email apps (including Outlook, Gmail, Android (News - Alert), iOS devices, etc.) and content that adapts depending on what device it’s being viewed on. Additionally, there’s a ‘view on mobile’ link if the device doesn’t support the mobile style.

The Responsive Design technique allows companies to be certain that their website is consistent in its appearance and readability for customers across all devices and browsers. President and CEO of Outsell, Mike Wethington, says that the company’s Responsive Design “is the future of digital communications” and that the Digital Engagement Platform allows dealers to “be assured that their communications are easily read and beautifully rendered.”

Outsell isn't the only company selling websites which scale for nearly every device and browser. Squarespace, too, has been selling pre-rendered templates and hosting for similar sites, though for a general audience.

Edited by Ryan Sartor

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