Voxox and Emida Establish a 'Truly Collaborative Alliance'

Voxox, a provider of cloud-based rich communications, had entered into a new partnership with Emida, a company in the global prepayment and value transfer market, to enhance mobile payment options for users. In particular, Emida will process and manage account refill transactions and mobile wallet payments for prepaid Voxox customers, offering an alternative to credit card payment. This move is crucial for Voxox as it allows the company to reach parts of the world where credit card use is less common.

"Most subscribers around the world prefer to use cash to top-up their accounts and prepay for the use of mobile applications. Partnering with Emida enables Voxox to provide the most common way for users to purchase our services, further extending the reach of our unified cloud communications application," said Bryan Hertz, Voxox CEO, in a statement. "At Voxox, our mission is to simplify and enhance the way people communicate, and our new partnership with Emida enables us to meet this goal."

This is just the latest expansion for Voxox, which was described by TMCnet’s Tony Rizzo (News - Alert) as ‘Skype on steroids’ earlier this year. The company’s biggest move to date, though, was the introduction of the ‘Voxox In Business’ division in 2011 which is aimed directly at small to medium-sized businesses.

Its new strategic partnership with Emida also makes Voxox available throughout Emida’s extensive distribution network of over 54,000 retail points, which include self-service kiosks and retail convenience stores. These points allow Voxox users to use these points to automatically refill or apply credit toward the purchase of Voxox minutes or products.

Furthermore, Voxox will offer and promote Emida’s financial service offerings to its partner network of service providers, while Emida will promote and sell Voxox throughout its own distribution channel. As such, describing this as a “truly collaborative alliance” is pretty spot on.