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SessionM Partners with Punchcard to Reward Customers for Shopping

Mobile Commerce Insider Featured Article

March 03, 2014

SessionM Partners with Punchcard to Reward Customers for Shopping

By Lavanya Rathnam
TMCnet Contributing Writer

In today's competitive world, retailers are always looking to create a better shopping experience for consumers. Companies are coming up with innovative ways to reward loyal customers and to increase their loyal customer base. One of the options that they now have is to reward customers for in-store purchases through a point system. These points are redeemable for gift cards or other merchandise from partner companies. 

This option to reward customers has been made possible due to the partnership between SessionM and Punchcard. SessionM is a company that has come up with a unique mobile points system called mPOINTS that helps users to collect points for performing certain actions. Once they have collected a substantial number of points, they can redeem it for merchandise from retailers such as iTunes and Amazon. Alternately, customers can also use these points for contest entries and to donate to their favorite charity.

Punchcard app, on the other hand, also offers loyalty programs to customers. When customers shop in a store, they can take a snapshot of the receipt to win points. Punchcard app is supported by many retailers such as Target, Subway, Starbucks, McDonald's, Chipotle, Walmart, Best Buy (News - Alert), Chevron, Safeway, and Chili's. Punchcard is available at more than 15 million locations around the world, which means customers across a wide geographical area can earn points while they shop.

The partnership between these two companies will offer mPOINTS for Punchcard customers, so they can redeem it for what they want. This new partnership gives more reasons for customers to shop and it is also expected to give a big boost to retailers as more customers are likely to shop in-store to get the reward point. This means, retailers can worry less about online websites stealing their customers and revenue. 

Edited by Cassandra Tucker

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