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AnywhereCommerce Updates Mobile Point-of-Sale Magstripe Reader

Mobile Commerce Insider Featured Article

March 05, 2014

AnywhereCommerce Updates Mobile Point-of-Sale Magstripe Reader

By Michelle Nicolson
TMCnet Contributing Writer

Looking to expand its reach in the growing mobile point-of-sale (POS) market, AnywhereCommerce announced an updated version of its mobile POS reader for accepting magnetic stripe card payments on mobile devices.

It’s a strategic move to take advantage of an expanding industry, with the mobile POS market having surpassed $2 billion in hardware/software sales in North America in 2013, according to a recent study from research firm IHL Group.

Organizations of all sizes have adopted the technology, and consumers are finding mobile devices connected to card readers all over the place—from the local coffee to the Apple (News - Alert) store at the mall.

The growth is a combination of the expansion of mobile technology and wireless networks. The technology has essentially unleashed customer service representatives from the cash register, allowing them to wander around with a mobile device and serve consumers wherever they are, whether it’s shopping at the farmers market or drinking by the hotel pool.

Businesses of all sizes are finding the flexibility of the systems and the competitive price points appealing, which has increased adoption rates among retailers.

AnywhereCommerce is competing with in a field that includes big POS names like Square and Intuit (News - Alert), and its updated reader aims to increase its market share in the industry. The company reports it has more than 500,000 units in operation currently.

“The latest design innovations in Rambler 3.0 incorporate engineering improvements to further enhance the product line’s reliability and quality performance in card-present magstripe payment acceptance,” said Mitchell Cobrin, founder and chief executive officer for AnywhereCommerce. “With updated design features, users no longer have to remove their smartphone/tablet case in order to take a magstripe order.”

According to the company, AnywhereCommerce’s Rambler 3.0 mobile POS supports multiple payment methods, including debit, credit, gift and loyalty card transactions. Designed with clip-arms for secure fit when attached to smartphone or tablet, Rambler 3.0 employs encryption technologies, and is operational on all major platforms, including Android (News - Alert), iOS, Windows 8.1 and Windows Phone 8. 

Edited by Alisen Downey

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