Acquisitions and mergers are some of the ways to leverage the best of talents and ideas in today's competitive world. This is why more and more companies around the world are taking this route of expansion. The latest in the list of acquisitions is the takeover of StickyStreet by Mozido.
Mozido is a mobile payment and marketing company that offers cloud-based and real-time solutions for different companies. The vision of this company is to make all financial transactions mobile, irrespective of whether a customer has a bank account or not. To achieve this aim, it has come up with a framework that offers white-label, mobile payments, shopping and analytics. This framework is compatible across different operating systems and devices.
StickyStreet, on the other hand, is a company that specializes in creating and managing customer loyalty. With a successful loyalty engine, this company caters to some of the biggest names in the industry today such as Harley Davidson and Best Western.
With this acquisition, Mozido will be in a better position to reach out to millions of people around the world through the customer loyalty program as well as its mobile payment solutions. The integrated mobile solutions are likely to give a greater degree of flexibility to client companies to innovate and come up with unique ways of reaching out to customers and selling their products.
Before this acquisition, Mozido had partnered with StickyStreet to give mobile loyalty solutions to customers. The success of this partnership led to the acquisition because of the benefits that came with it. While Mozido will have access to StickyStreet's top business clients, StickyStreet will also get benefited as its customers can now tap into the mobile financial solutions of Mozido. It also benefits the customers in a big way as they get to use a comprehensive mobile solution option for their businesses.
Such win-win situations are essential in today's globalized market, and it is hoped that more such partnerships emerge in the near future.
Edited by Cassandra Tucker
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