While mobile commerce is still relatively new to many people around the world, for the people that use it, it has already introduced a level of convenience that will never make them use cash unless it is absolutely necessary.
In South Korea and Japan, consumers are readily using their mobile devices to access available products and make a payment in many establishments. The rest of the world is slowly catching up and restaurants are the latest businesses to make this technology available.
In the U.K., PayPal (News - Alert) has made the technology possible by implementing its Android and iOS app for restaurants so users can order food before they reach the location and even make a payment.
The platform essentially eliminates the wallet because it doesn't require any payment card to complete a transaction. The Pay At Table and Order Ahead applications were announced last year in the U.S. followed by Australia and now in the UK.
The first restaurant to sign up in the U.K. is Wagamama, a Japanese food chain, with 107 stores as well as other shops and restaurants including, burger chain GBK and Italian restaurant Prezzo, Oasis, Coast, JD Sports, Blacks and Snow & Rock.
The Order Ahead option allows users to select participating restaurants and choose from its menu and includes making special adjustments to food and drinks the restaurant offers.
In addition, the application allows users to view the bill, give a tip, share the bill with other diners and use coupons or other promotions the restaurant makes available.
With more than 100 million consumers using PayPal, this clearly presents a great opportunity for the company to use its digital customers in physical stores.
Edited by Stefania Viscusi
Back to Mobile Commerce Insider Home