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Spindle to Incorporate Multiple Yowza!! Features for Mobile Commerce Solutions

Mobile Commerce Insider Featured Article

March 28, 2014

Spindle to Incorporate Multiple Yowza!! Features for Mobile Commerce Solutions

By Frank Griffin
TMCnet Contributing Writer

Today's smartphones allow users to access products and services which in the past consumed too much time to be worth the effort for many people. One great example is deal sites. By aggregating different data points these sites now let consumers find the best deal on a product or service of their choice anytime and anywhere. When Spindle, provider of mobile commerce solutions, purchased Yowza!! last year, it was going to eventually leverage many of the mobile commerce solution technology in its platform. Spindle announced it is rolling out its next-generation mobile commerce products that will incorporate the Yowza!! brand in the next 30 days.

The company said it will release these new products in different stages with an innovative mobile marketing and Software-as-a-Service (SaaS) Point of Sale (POS) solutions for iOS and Android (News - Alert) users.

Once the Yowza!! platform is incorporated with Spindle, consumers will be able to use their mobile devices to access services with location and preference and mobile wallet connecting a community of 95,000 merchant outlets with the nearly two million consumers who have downloaded the app in the US.

The Yowza!! platform uses location-based technology to find deals and coupons that are near the user. Push notification is also used to notify consumers when a favorite product at a particular store has a special promotion. With this application users don't have to search through different websites and newspapers to print or clip coupons. All you have to do is present your smartphone to the cash register and paying full price for anything will be a thing of the past.

To activate the application load Yowza!! on an Android or iOS device and once it is launched it begins finding deals for you from as far away as 50 miles. Unlike other websites that collect coupons from everywhere, the Yowza!! coupons come straight from the merchant, and according to the company they are tailored for its users.

"The introduction of the Yowza!! label reinforces Spindle's ability to transform the merchant-consumer experience through some very unique capabilities we've developed that we believe will reshape the market for years to come," said Michael Stevens, executive vice president of marketing and innovation at Spindle. 

Edited by Cassandra Tucker

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