While retailers are clearly pretty excited about what mobile commerce in the 21st century means, most customers aren’t quite on board just yet. That has left these same retailers looking for ways to drum up excitement and a new study by Snapette might have uncovered the way to crack the code. The survey found that mobile shoppers are more than willing to share personal information with retailers, as long as they get something back in return.
This seems to indicate that retailers that offer up some sort of reward campaign are going to see quite a bit more success than those that don’t. While Internet privacy can come at a premium, Snapette says shoppers aren’t that gung ho about keeping their privacy, as long as they are getting a deal or something free in return. In total, about 50 percent of respondents to the Snapette survey said they were fine sharing personal information.
There are some catches to the people who are willing to share their information. More people in the survey said they were willing to share their information online than those who are willing to share the information in store. Information like clothing/shoe size, gender, age and email address are fair game as long as a reward is offered. Online, even credit card information isn’t that big a deal as long as it is being used to enroll in a rewards program at the time of purchase.
Not surprisingly, when talking about what rewards were the most enticing, a large majority of customers said they would rather get a certain percentage off their purchase, as opposed to a dollar amount. In total, 34 percent of respondents said they would rather get 50 percent off coupons compared to 25 percent of respondents who said they would prefer $50-off gift cards. This means that there are situations in which mobile shoppers are giving away their information for lesser prizes than they might have been offered.
Edited by Maurice Nagle
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