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Southwest's New Mobile Boarding Passes

Mobile Commerce Insider Featured Article

May 30, 2014

Southwest's New Mobile Boarding Passes

By Lavanya Rathnam
TMCnet Contributing Writer

Enhancing customer satisfaction and ease is the core motto of every business, so the management takes steps to work towards this motto. To achieve this goal, companies embrace technology in a big way to tap into its benefits such as ease of use and mobility.

One such company that has used technology to improve customer satisfaction is Southwest Airlines. It has implemented mobile boarding passes for its domestic travelers to make it easy for them to get through security points and to board the aircraft. There are many advantages that come with mobile boarding passes, and this is why many airlines such as Southwest have chosen to implement it. Firstly, it allows users to keep all their travel-related documents in one place. They no longer have to search for tickets and passports through their bags. With this technology, they would just need their mobile phones to travel within the country.

Another benefit from mobile boarding pass is that it is eco-friendly. Customers no longer have to worry about taking a printout of their tickets to show at the time of check-in. Less printing means less usage of paper, and this augurs well for the environment. Lastly, such technologies enhance customer satisfaction because they do not have to wait in long queues at the check-in counter and they can move through faster at security check points.

These mobile boarding passes are supported by both iOS and Android (News - Alert) phones. All that users have to do is download the app to get the boarding passes right on their phone. Besides the boarding pass, travelers can also get information about their upcoming trips such as flight status, gate details and boarding position through this app.

In short, mobile boarding passes show how technology can be used to improve the quality of life for the people, and also, protect the environment in a big way.  

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