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Brazilian Mobile Users to Receive Enhanced Mobile Experience

Mobile Commerce Insider Featured Article

August 20, 2014

Brazilian Mobile Users to Receive Enhanced Mobile Experience

By Casey Houser
Contributing Writer

Brazilian smartphone and tablet users may soon witness an enhanced user experience on their mobile devices as a result of a partnership between a global mobile user experience company and a national Brazilian electronics company.

Celltick, the developer of the adaptive and dynamic user interfaces for Android (News - Alert) phones, said it will be working with Multilaser, a creator of mobile electronics and computing devices, to create a custom interface that mobile users in Brazil can enjoy on their Multilaser devices. Ronen Daniel, CEO of Celltick (News - Alert), spoke about the partnership in an announcement.

"We are very happy to partner with a market leader like Multilaser as they continue their pursuit of introducing innovative customer- oriented services in Brazil," Daniel said. "We are confident that we will enable users to easily access personalized information and services on their devices."

Start acts by allowing users easy access to their favorite and most-used applications. From a central dashboard, Start can collect links to social network feeds, music services, and messaging applications. It also has support for gestures, so users can get to their applications with a swipe or tap instead of having to search through menus to access what they want or need.

The Celltick website says that smartphone users look at their home screens almost 120 times every day. This information is highly applicable to mobile manufacturers that want to better connect with their customers. Start offers ways to differentiate themselves from the competition by offering customers unique and more efficient ways of interacting with their devices.

Celltick has been partnering with several companies this year to expand its Start software. It announced only last week that it was working with Prestigio, an international manufacturer of mobile handsets, and back in March it began a relationship with Karbonn, a mobile phone company based in India. It is clear that Celltick is reaching into both local and international markets, and expanding its own presence in the mobile arena all over the world.

Edited by Maurice Nagle

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