Mobile usage has increased enormously over the last few years and today, it is estimated that more than 1.2 billion people access the Internet through their mobile device. These huge numbers have given a big boost to mobile commerce. To tap into this big potential, many retail companies are looking to have a presence in the mobile world, and one such company is Gluten Free Therapeutics.
Gluten Free Therapeutics, as the name implies, is a company that specializes in providing nutritional supplements to people who are suffering from celiac diseases and for anyone who wants to live a gluten-free life. Its flagship product is Celi-Vites and it fills in the nutritional deficiencies of Celiac patients. It also supports the healing process for gluten-related injuries.
Recently, Gluten Free Therapeutics has embraced mobile commerce to make it easier for its customers to shop on-the-go. It has partnered with mShopper, a prominent mobile commerce platform to offer its Celi-Vites product to customers 24/7. mShopper is a platform that gives retailers the flexibility to create their own sites with an aim to increase mobile commerce for its business. With this partnership, Gluten Free Therapeutics has made it easy for its customers to place orders instantly and to access information about its products right from where they want.
The advantage with using mShopper's mStore is that it is designed to place orders instantly irrespective of the screen size. Moreover, it comes with advanced search and browsing features to enhance the shopping experience of users. Another advantage for Gluten Free Therapeutics is that they can use the SMS tool of mStore to remind customers when it is time for them to refill their supplements.
The above advantages bring out the need for companies to embrace mobile shopping to increase their revenue and widen their customer base.
Edited by Maurice Nagle
Back to Mobile Commerce Insider Home