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Walgreens Hints at Apple Pay Launch Date

Mobile Commerce Insider Featured Article

October 13, 2014

Walgreens Hints at Apple Pay Launch Date

By Oliver VanDervoort
Contributing Writer

While Apple Pay was something trumpeted over a month ago, the service hasn’t launched just yet. The Cupertino company has actually been quite quiet about when the service would indeed launch, but there are now rumors it might be coming really soon. An internal memo at Walgreens has leaked, telling employees how to prepare for an October 18 launch. October 18 is a Saturday, which would be an unusual date to launch a service of this magnitude. On the other hand, it’s also a day in which a good majority of people are doing their shopping.

There is, of course the possibility that Apple (News - Alert) Pay is going to go live before the October 18 day laid out by Walgreens and the pharmacy chain simply isn’t going to support the service until that Saturday. It would actually make sense, considering the rollout of iOS 8.0.1 for Walgreens to hold back and make sure everything seems to be working before they start offering the service.

When Apple rolled out iOS 8.0.1, in order to try and fix problems with HealthKit, the OS update led to new problems it had to fix a couple of days later. There are a number of people in the retail industry that aren’t trusting Apple Pay to be a service that will be entirely successful, it’s possible Walgreens is looking to take it slow and make sure things are ironed out before it fully embraces the service.

In possibly related news, Apple is holding an event on October 16, probably to unveil the new iPad Air and iPad Mini. It would seem to make sense that Apple might pick that day to officially roll out its big new service. We already know Walgreens is one of the biggest partners of this particular service, along with McDonald’s, Macy’s, Staples and others. Walgreens says customers will be able to use the service by tapping their iPhone (News - Alert) 6 and 6 Plus on the upper portion of the pinpad to pay for their purchase.

Edited by Maurice Nagle

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