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Quality of Experience- the New Battleground for Mobile Operators
Mobile Platform Feature
June 23, 2014

Quality of Experience- the New Battleground for Mobile Operators

By Mini Swamy
TMCnet Contributor

Mobile operators are witnessing a growing demand for better applications and more content, and are reeling under the stress of having to manage exabytes of traffic on cell sites in the network. Although they are responding by rolling out advanced networks like 4G LTE, consumers (like Oliver Twist) want more and also expect better mobile experiences. Vasona Networks has teamed up with Cellcom (News - Alert) to overcome bandwidth problems and enhance the subscriber experience.

Cellcom, an innovative wireless company, has deployed both the Vasona SmartAIR1000 edge application controller and SmartVISION analysis suite to tackle network congestion when the cells are overloaded. The Vasona SmartAIR reportedly integrates between the mobile network core and the RAN (radio access network), where it assesses when and how congestion occurs in each cell.

Thus while Vasona's SmartVISION helps diagnose cell-level issues, the SmartAIR1000 monitors fluctuating cell capacity and session loads, and assigns bandwidth to each application before congestion impacts subscriber experiences. Together, the products help optimize traffic and ensure that customers have a good streaming audio and video, Web browsing experience.

In contrast to single-purpose solutions that only address one type of data or media, SmartAIR1000 sees to it that the available bandwidth is shared appropriately by each application and media-type.

 “Mobile networks can be unruly because traffic has no regard for other traffic — selfishly contending for as much resource and capacity as it can get,” says Biren Sood, CEO of Vasona Networks.

By using Vasona Networks products, Cellcom stated that it was able to realize more than 30 percent improved bitrate performance for video and Web browsing and a 35 percent reduction in mobile service latency. In fact, the initial outcome was so successful that Cellcom decided to roll out the solution across its network.

"We examined several options for RAN optimization and were impressed by how well the Vasona Networks edge application controller and analysis suite could meet our requirements for real-time cell congestion management, faster web browsing, improved video streaming and a reduction in latency," said Robert Riordan (News - Alert), executive vice president and director of corporate development for Cellcom.”

Startup traffic-management vendor Vasona Networks appears to have got off to a good start and its holistic approach in addressing mobile network data traffic could radically alter the mobile landscape for both users and operators.

Will this be the end of the ‘Spinning Wheel’ experience when users access media?

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