Very large companies are able to deploy and manage the infrastructure needed to bring mobility fully and securely into all business processes. Ericsson (News - Alert) actually rolled this out internally and it took 15 months. The company realized this was an endeavor only large enterprises could undertake and as a result teamed up with SAP (News - Alert) to better deploy enterprise mobility management solutions across a range of enterprises – regardless of size.
Perhaps the largest challenge in doing so is the security issue, coupled with meeting compliance needs. There are of course OTT solutions which may handle one or two pieces, but company execs Russell Fry and Howard Stevens of SAP and Kathy Egan-Wummer (News - Alert) and Peter Jartby of Ericsson, all argued that the combined solution leverages both companies’ strengths to provide a best of suite solution. When you do some math, SAP has 280,000 customers and Ericsson equipment supports 2.8 billion users, so you can see there has to be a lot of overlap making this partnership worthwhile.
Moreover, the companies want to help carriers compete more effectively with OTT solutions by leveraging its status as a trusted provider that already provides service based on SLAs.
This brings us to the concept of the Network Aware (News
- Alert) Business Process which utilizes knowledge of the network’s status and condition, availability, etc. to ensure business processes are seamlessly delivered according to the appropriate set of rules.
For example, if customers are prioritized, a carrier can make decisions regarding which gets priority if numerous subscribers are attempting large downloads at once. Utilizing CRM data and network statistical data might show a top customer is on the phone in an area with a 79 percent chance of calls being dropped. Routing decisions can subsequently be made on how to handle the situation.
The companies see these ideas as just the tip of the iceberg. They imagine carriers being able to securely store and replace files which may get accidentally deleted from various devices and much more. The companies really feel they have great solutions which can securely provide competitive solutions to the OTT companies and in the process leverage the business relationships carriers already enjoy.
While I support this vision, the challenge will be in selling complex products through the telco channel. If the training and marketing is done extremely well, these ideas could definitely bring in new revenue streams to global carriers as they help customers solve the challenge of securely turning their organizations into mobile companies.
Edited by Stefania Viscusi
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