Analyzing big data has big implications on the business of a company. It can provide important insights into the customer behavior and propel the actions of a company in the right direction. But analyzing big data is not easy and companies need help from experts to do it correctly.
Looking to improve customer analytics of big data, Polystar has partnered with Qosmos (News - Alert). This new partnership also allows the company to obtain in-depth visibility of the service provided and make improvements where it is needed.
According to the partnership, Polystar has integrated Qosmos ixEngine (News - Alert) into its portfolio of products. This allows mobile network operators and service providers to get feeds to analyze big data. This will in turn allow them to understand the customer behavior better and provide improved services.
By embedding Qosmos network intelligence into its portfolio, Polystar (News - Alert) provides solutions that allow customer service representatives to perform their functions more efficiently, and keep themselves ahead of the competition. It also allows them to improve revenue by gaining a better understanding of the likes and dislikes of the customer.
Polystar provides Service Assurance, Network Monitoring and Test solutions to companies around the globe. The company’s products include the Jupiter application, which helps the users to develop customer centricity and helps them to control their services better.
“With Qosmos technology, we are able to considerably increase the monitoring and data-gathering functionality of our product portfolio”, said Mikael Grill, CEO of Polystar. “Enhancing our portfolio with mobile aware DPI, our customers will benefit from even stronger Big Data analysis to make better sense of the information goldmine they have at their disposal, and as a result will be able to successfully monetize their data assets and provide the best possible subscriber experience.”
In February 2012, the company introduced its next generation Mobile Data Service Assurance Solution.
Edited by Carlos Olivera