[November 17, 2010]

MMS Fuels Syniverse's Robust Mobile Messaging Growth

As consumers become increasingly dependent on mobile devices to share life moments captured in pictures and videos, Syniverse Technologies (NYSE:SVR) continued its global multimedia messaging service (MMS) market leadership during third quarter 2010, posting 128 percent organic growth in MMS traffic year over year.

In particular, Syniverse (News - Alert) saw explosive growth on Halloween, with MMS volumes up 150 percent organically over 2009 for that single day. President and CEO Tony Holcombe said it is no surprise that the company consistently sees distinct spikes appearing around major holidays and events.

"Interacting with and sharing mobile pictures and video is rapidly becoming a part of our everyday lives," Holcombe explained. "Syniverse has played a central role in driving this evolution by enabling consumers to instantly share memories with friends, family and colleagues anywhere in the world."

In terms of total peer-to-peer (P2P) messages, which include MMS and short message service (SMS), Syniverse moved an average of 1.6 billion messages per day during third quarter 2010, with overall P2P volumes up 35 percent versus third quarter 2009. Tat average is the equivalent of 1.1 million messages every minute or 18,519 per second across mobile service providers worldwide. Even more impressive, the company has processed more than 1 trillion P2P messages since 2007.

Holcombe said he expects the steady MMS growth trend to continue for both Syniverse and the industry, a vision supported by Portio Research's forecast that worldwide MMS revenue will exceed $51 billion by the end of 2014.

In addition to Syniverse's clear P2P momentum, application-to-peer (A2P) messaging volumes in the company's Mobile Enterprise Services (MES) portfolio grew 69 percent from third quarter 2009. The company's A2P customer roster has nearly doubled over that same period, adding more than 60 new MES customers, including the recent additions of a major Tier 1 financial services company as well as a Tier 1 global logistics company.

"The increasing ubiquity of mobile communications between not only end users, but also consumers and businesses, has propelled Syniverse and the industry to reach new messaging milestones in the past year," Holcombe said. "Service providers, enterprises, brands and even social networks are beginning to use messaging in creative ways that extend far beyond one-way texts. Marketing, customer service and brand retention efforts all benefit from the reach and immediacy of two-way messaging communications, and we believe it is these emerging use cases that have encouraged our new customers to make the investment in mobile messaging."

For more information about Syniverse's NEXT portfolio of messaging solutions, including the SMS, MMS and MES portfolios, please visit http://www.syniverse.com/NEXT/.

About Syniverse

Syniverse Technologies (News - Alert) makes mobile work for more than 800 mobile operators, cable and Internet providers, and enterprises in over 160 countries. With unmatched expertise and more than 20 years simplifying the complexities of roaming, messaging and networking, Syniverse serves as the force at the center of the mobile communications universe, keeping people connected today and forging new connections for tomorrow. Nobody knows mobile like Syniverse. For more information, visit www.syniverse.com, follow Syniverse on Twitter or find Syniverse on Facebook.

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