TMCnet News

HP Provides Converged Infrastructure Technology to Cowboys Stadium
[February 03, 2011]

HP Provides Converged Infrastructure Technology to Cowboys Stadium


Feb 03, 2011 (Close-Up Media via COMTEX) -- HP, a global technology company, announced that the Dallas Cowboys have deployed HP Converged Infrastructure technology in the data center that powers Cowboys Stadium in Arlington, Texas.

The Cowboys Stadium hosts the Dallas Cowboys Football Club as well as high-profile concerts, conferences and sporting events, including the annual AT&T Cotton Bowl Classic, the upcoming Super Bowl XLV on February 6 and the 2014 NCAA Men's Basketball Final Four.



With events drawing crowds as large as 100,000 attendees, Cowboys Stadium requires a high-performing system. HP technology allows the stadium to achieve continuity of services, including more than 3,000 onsite video screens that televise the game and advertisements. Additionally, the infrastructure operates all of the electronic ticket scanners, concessions sales and electronic menus.

"From the merchandising and concession system to the handheld wireless ticket scanning application, everything in this new building is tied to technology," said Pete Walsh, director, Information Technology, Dallas Cowboys. "Deploying HP Converged Infrastructure has not only helped our new stadium increase revenue, but also allows us to deliver the ultimate pro football celebration to our fans worldwide." HP Converged Infrastructure architecture provides a blueprint for franchises like the Cowboys to create data center environments and make technology a key differentiator for their businesses. The data center at the previous Dallas Cowboys home, Texas Stadium, was a one-application-per-server model, which strained technology resources. HP solutions allowed the Cowboys to eliminate technology silos and integrate data center components into shared pools of interoperable resources.


For Cowboys Stadium, HP developed a shared infrastructure that supports operations on the field, while managing the lighting, wireless services and video screens. The HP infrastructure also powers the largest high-definition television in the world centered directly above the field to improve the customer experience and ensure fans don't miss any of the action.

"The Dallas Cowboys needed an IT infrastructure for their new stadium that would help increase revenue, enhance innovation and enable it to host some of the world's largest sporting events - like the Super Bowl or Final Four," said Bethany Mayer, VP, Worldwide Marketing and Alliances, Enterprise Servers, Storage and Networking, HP. "By choosing HP Converged Infrastructure to manage their entire IT environment, the Cowboys have one of the most technologically advanced stadiums in the league, which will be able to support future growth for many years to come." The HP BladeSystem architecture, which decreases the footprint at the stadium from 500 rack-mount servers to 250 blade systems, streamlines operations and increases energy efficiency. HP Virtual Connect modules manage the physical and virtual servers to allow faster infrastructure changes, consolidate network equipment while reducing operating costs, and manage the physical and virtual servers from a single interface. The addition of HP StorageWorks Enterprise Virtual Arrays enables the technology to improve flexibility and responsiveness, while managing risk.

((Comments on this story may be sent to [email protected]))

[ Back To TMCnet.com's Homepage ]