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Bright House Networks Selects Zee TV for the U.S. South Asian CommunityApr 15, 2011 (Close-Up Media via COMTEX) -- Zee TV has been added to Bright House's international channel line-up in Orlando, Melbourne and Daytona Beach, Florida. Zee has an understanding of South Asian culture and beliefs, which are depicted in its programming. The library of Zee programs from India, laced with programs of all genres and recent blockbuster movies, has drawn South Asians in the USA to the channel in huge numbers. The Zee TV lineup includes such hit shows as the number one singing reality show Sa Re Ga Ma Pa, DID the No.1 dance reality show and dramas that not only entertain, entice and engage viewers but also focus on issues that cross social, cultural and economic boundaries such as Pavitra Rishta, Ram Milaayi Jodi, Dil Se Diya Vachan, Sanjog Se Bani Sangini and many more! Further marking its commitment to providing entertainment to the South Asian community, Zee TV announced the launch of several new shows. Dance India Dance is back with a bang with its 4th chapter on Zee TV as "DID Doubles", this time with couples showing their talent! DID Doubles is already another successful and growing new launch for Zee. According to Rentrak, newcomers like Geeta, Bhagonwali and Choti Bahu have all increased their time periods by as much as 15 percent in February over January 2011's delivery. "Launching Zee TV in Bright House service areas affords an even larger audience for Zee TV's outstanding South Asian line up and viewership," said Sudev Datta, VP-Affiliate Sales for Zee TV in Americas. "Zee TV is the leading South Asian television network worldwide. Our belief in entertainment and commitment to our audience is evident in partnerships like this. This widens Zee's coverage and enhancing our leadership position in the U.S. market." "Bright House Networks is pleased to add Zee TV to its programming line-up in Orlando, Melbourne, and Daytona Beach," said Kevin Hyman, Executive Vice President, Cable Operations, Bright House Networks. "Their wide variety of shows are increasingly popular with the South Asian community, and the addition will reinforce our commitment to providing the best in home entertainment programming. Bright House Networks is an owner and operator of cable systems in the U.S. . More Information: www.brighthouse.com ((Comments on this story may be sent to [email protected])) |