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Honda tries to sell a car specifically to womenOct 24, 2012 (Houston Chronicle - McClatchy-Tribune Information Services via COMTEX) -- Honda plans to release a Fit model in Japan that the company hopes will attract female drivers to dealerships. According to the designer, the Honda Fit She's theme is "adult cute" and will come in pink, brown and white colors that mirror popular eyeshadow colors. But the "adult cute" theme won't be confined to the car's color. The car will also have a special windshield that will cut 99 percent of ultraviolet rays to help prevent those pesky wrinkles, and Plasmacluster technology in its air conditioner system will help improve the driver's skin quality. Car companies have historically stayed away from building models specifically for women because of the relatively a smaller piece of the market. Women are increasing buying more cars in the U.S., accounting for roughly about one-third of the market. Female-themed car models have also been historically a disaster too. The Dodge La Femme was also laced in pink and a few other details, but it failed to attract a consumer base. After two years, Dodge ditched the pink model, and Edmunds rated it as one of the 50 worst cars ever made. At the Toronto Auto Show in 2000, Ford released a concept Winstar minivan that included a washer and dryer, refrigerator and microwave. Honda doesn't have any plans to bring the Honda Fit She's to the U.S. market, but you never know. Here is a video of the new model: ___ (c)2012 the Houston Chronicle Visit the Houston Chronicle at www.chron.com Distributed by MCT Information Services |