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Tv.sohu.com buys out Voice of China's Internet broadcasting rights to improve mk
[December 12, 2012]

Tv.sohu.com buys out Voice of China's Internet broadcasting rights to improve mk


SHANGHAI, Dec 12, 2012 (Xinhua via COMTEX) -- Tv.sohu.com, a video branch of Sohu.C om Inc. (SOHU.NASDAQ) said that it would become the solo Internet plat form to broadcast Voice of China, a popular Chinese variety show as we ll as other variety shows and their derivative programs in future.



According to the video website, it might pay over 100 million yu an for buyout of these shows' exclusive broadcasting rights, which bro ke historical records for comparable deals in the sector.

Analysts said that the company aimed, via this high-profile inve stment, mainly to enlarge advertisement revenues and improve its marke t share amid the present heated competition in China's online video in dustry.


In recent years, knockouts were common among Chinese internet vi deo operators. In August, Tudou Holdings Ltd. merged into Youku.com In c. (YOKU.NYSE); Baidu.Com Inc. (BIDU.NASDAQ) repurchased stakes in iQi yi.com, an internet video website; www.xunlei.com announced an indepen dent operation; PPTV hinted that it might start to prepare an initial public offering in 2013.

To cope with these, Tv.sohu.com also managed to form a strategic cooperation partnership with one US movie maker - Miramax Films and b ecame its authorized partner in the Chinese mainland.

Moreover, Deng Ye, the company CEO, said that "we not only pursu e product coverage, but also pay high attention to find such video con tents as match Tv.sohu.com's brand value; so far, it is obvious to see that China's large video websites will gradually discover suitable bu t differentiated positions for themselves." (Edited by Duan Jing, duan [email protected])

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