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Load Up the Laundry, Cut Down the Work with New GE High-Efficiency Topload WasherLOUISVILLE, Ky. --(Business Wire)-- (NYSE: GE) - Consumers can now tackle more dirty laundry in fewer loads thanks to GE's newest washer. The new, GE high-efficiency (HE) topload washer features the industry's largest capacity (five cubic feet) for toploading models while using less energy and water than a traditional washer. GE's new high-efficiency (HE) topload washer features the industry's largest capacity for toploading models and the first detergent auto-dispenser for toploading models. (Photo: GE) Over the last two years, the HE topload market has expanded 34 percent.*** "While awareness for high-efficiency topload washers is still relatively low, when consumers learn about the benefits, they are jazzed about them," says Heather Koyama, topload laundry product manager for GE Appliances. "It's the best of both worlds . . . a completely redesigned washer with huge capacity that uses less energy and water and yet looks familiar and easy to use." Demystifying HE topload washers To be categorized as an HE washer, the machine must meet certain standards for water, electricity and detergent use. "GE's new HE topload washer is about 60 percent more water efficient than a traditional topload washer," says Koyama. "There is no agitator in an HE washer, so there is freed-up space to hold more clothes. The higher spin speeds allow more moisture to be removed from the clothes, which saves energy in the dryer." In addition to its efficiency, consumers will appreciate the time-saving, convenience-focused features on the new GE washer. Among them:
*Amount of detergent dispensed based on the conditions of the load **The Stevenson Company research on behalf of GE ***Association of Home Appliance Manufacturers ****Retailers set their own prices Follow us on Facebook and Twitter (News - Alert) or check out our website for more information Friend GE Appliances on Facebook (News - Alert) to view how-to videos, learn about new GE appliances and join in the discussion with other GE appliance owners. Join today and follow @GE_Appliances on Twitter or just locate detailed information about our products at www.geappliances.com. GE Appliances GE Appliances is at the forefront of building innovative, energy-efficient appliances that improve people's lives. GE Appliances' products include refrigerators, freezers, cooking products, dishwashers, washers, dryers, air conditioners, water filtration systems and water heaters. General Electric (NYSE: GE) works on things that matter to build a world that works better. For more information on GE Appliances, visit www.ge.com/appliances.
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