|[January 02, 2013]
Apple Ranked as Top Mobile App Storefront Ahead of Google; Microsoft Considered Most Innovative, According to ABI Research
LONDON --(Business Wire)--
Apple has won ABI Research's (News - Alert) Competitive Assessment of mobile
application storefronts, with Google finishing second and Microsoft
third. In the assessment, the leading app distributors were ranked by
two dimensions: implementation and innovation.
In terms of implementation, Apple came first, ahead of Google (News - Alert) and RIM.
The company's superior performance in this dimension is mainly down to
its effective approach to monetization, large market share over the app
industry, and the ability to achieve a large inventory of titles while
maintaining a reasonably strict quality control.
However, in the innovation dimension Apple is narrowly beaten by
Microsoft (News - Alert), with Google claiming the third spot. ABI Research is
particularly impressed by Microsoft's fresh approach to app discovery,
as well as Windows Phone (News - Alert) store's overall solid usability. Discovery is
an area that has been given significant importance, because when a
customer arrives at an app storefront much of the following download
activity is based on how the vendor presents and highlights its
inventory, especially through various charts.
Senior analyst Aapo Markkanen comments, "Although Apple (News - Alert) has done agreat
job capitalizing on App Store's head start as an app distributor, it
should really start re-thinking the way it charts the top apps.
Microsoft should be lauded for its initiative to extend its ranking
algorithm beyond raw download figures, by including factors that can
actually measure the customer satisfaction and retention.
Retention-based charts are less prone to manipulation, so as an
additional plus Microsoft can also afford being more transparent about
its approach. Moves like this can help break the developers free from
the 'tyranny of downloads', decrease their reliance on costly marketing
campaigns, and thus lower the barriers to entry."
These findings are from ABI Research's Mobile
Application Markets (http://www.abiresearch.com/research/service/mobile-application-storefronts/)
Research Service, which focuses on the distribution and the economics of
mobile apps, providing data-driven insights on areas such as download
volumes, revenues and business models, plus trends within different
ABI Research provides in-depth analysis and quantitative forecasting of
trends in global connectivity and other emerging technologies. From
offices in North America, Europe and Asia, ABI Research's worldwide team
of experts advises thousands of decision makers through 70+ research and
advisory services. Est. 1990. For more information visit www.abiresearch.com,
or call +1.516.624.2500.
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