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Telecom market one of most underdeveloped in Asia Pacific
(Nation (Pakistan) Via Acquire Media NewsEdge) The country’s telecommunication market is one of the most underdeveloped in Asia Pacific, revealed a report published by Business Monitor International. It added that at the end of 2011, Pakistan had the region’s second lowest mobile penetration which leaves Pakistan with significant room for growth.
However, Executive Director Commercial of Zong, Usman Ishaq, was of the view that telecom industry has emerged as the fastest growing industry in Pakistan during past few years. There are several companies which are catering to the needs of cell phone users and some of them have been in the market for quite some time. But what noteworthy is the fact that among all these players, the latest entrant in the market has grabbed a significant share in a very short span, he claimed.
He said that an international brand of China Mobile, holds 15.4 per cent of the market share which is growing every day. During the year 2012 alone, the telecom giant added more than 4 million subscribers to its base thus reaching around 19 million total subscribers. “While mobile subscriber numbers were growing modestly at around 10 per cent annually, our company managed to boost its growth to 34.1 per cent during 2012” said Usman.
He added that his team has already worked on the 2013 growth plans which will surely take the telecom sector by storm. He added by saying that we will keep our aim in 2013 to increase our scale, simultaneously providing our customer to enjoy value for money and range of innovative product line. “Our new year resolution is to continue our legacy in providing outstanding coverage, top notch services and valuable products”.
The cellular company is focusing on the development of more solar-powered cell sites to overcome energy crisis of the country. He appraised, “Currently, we have the largest solar-powered telecommunication network in Pakistan. More than 400 cell sites are installed at different locations.”
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