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TMCNet:  Update: Lenovo Group conducts structural adjustments, dividing business into two

[January 06, 2013]

Update: Lenovo Group conducts structural adjustments, dividing business into two

BEIJING, Jan 06, 2013 (Xinhua via COMTEX) -- The Lenovo Group (00992.HK; LNVGY.PK), China's biggest PC maker, announced on Sunday that it would carry out structural adjustments to divide its businesses into two business groups, the Lenovo business group and the Think business group, and the adjustments would come into effective as from April 1.


Lenovo business group would cover Lenovo's computer and mobile internet and digital home (MIDH) businesses, and the Think business group would cover the Think brand products and corporate upgrade businesses.

After the adjustment, Li Jun, original director of MIDH business would be in charge of the Lenovo business group, and Lenovo's world product department president Peter Hortensius would be in charge of the Think group business, said .

Yang Yuanqing, chief executive officer of Lenovo Group, said that the adjustments were to serve management of different businesses and improve brand advantages.

As a product brand, Lenovo business group would focus on the mainstream and low-end market, while the Think business group was the best assets and it would target at high-end market.

Market experts hold the adjustments intend to improve the Think brand's role to generate more market share and profits from high-end market, and it also means the Idea brand will be abandoned. (Edited by Hou Yujie, houyj@xinhua.org)

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