ChinaJoy: Analysis on Trends of China's Game Industry
Jan 07, 2013 (Close-Up Media via COMTEX) --
ChinaJoy, an interactive entertainment exhibition in China, announced seven major trends of China's game industry.
ChinaJoy recently revealed the following seven trends:
1. 3D online game products are a must; 2. Innovation of business model will be accelerated by media-oriented progress and new charging modes; 3. The sales revenue and user base will continue to expand, while the growth rate of its output value will slow down; 4. The number of cross-boundary cooperation cases is on the rise; 5. Overseas expansion will see new achievements; 6. Companies from China's traditional industries will seek access to the online game market through merger and strategic investment; 7. China's state-owned enterprises will seek access to the online game market through cooperation.
According to a release, in order to reflect the rise of web game and mobile game, this year's 10th ChinaJoy specially presented the Web Game Zone and Mobile Game Zone. Besides, it also provided a professional business platform and a special free exhibition zone to exhibit the innovative products of emerging enterprises and technologies. Meanwhile, ChinaJoy's B To B Area created more exchange and communication opportunities between overseas and Chinese game enterprises. At the B To B Area 2012, Liveplex and other game companies from Korea completed 386 negotiations and reached deals worth more than $99.4 million.
ChinaJoy 2013 will hold a global mobile game summit to demonstrate the vigorous development of China's game industry and its booming market to the professionals in the global industry.
ChinaJoy 2013 will be held at Shanghai New International Expo Centre on July 25-28, 2013; China Game Developers Conference will be held at Shanghai Kerry Hotel on July 25-27, 2013; and China Game Business Conference will be held at Jumeriah Himalayas Hotel Shanghai on July 24-26, 2013.
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