Friar Tux Shop Taps Orange Label Art and Advertising as Ad. Agency of Record
Jan 07, 2013 (Close-Up Media via COMTEX) --
Orange Label Art + Advertising, one of Orange County, California's longest-standing privately held advertising and marketing agencies, announced that it has been selected as the Advertising Agency of Record for Friar Tux Shop, an Anaheim-based and locally owned men's formalwear business with 31 locations throughout Southern California.
According to Greg Goodwin, President of Friar Tux Shop, "In our process of interviewing several advertising agencies, we were impressed with Orange Label's attention to detail. They were very interested in learning about our business from us, but also went through their 'View from the Field' that helped them learn about our customers. It was only after learning about both the company and the customer that they began crafting plans to help us. We appreciated the thoroughness of their process, and were impressed with the plans they developed."
"Interviewing brides allowed our team to fully embrace the current and authentic language of the modern bride, the primary decision maker for men's wedding attire. With that knowledge, we are able to create powerful messaging and visually engaging design to create preference for the Friar Tux Shop brand," said Alyse Stranberg, Integrated Advertising Supervisor. The Orange Label team is looking forward to launching the marketing campaign in January 2013, the peak of the bridal show season.
In order to compete with the national players in the formalwear industry, Friar Tux Shop has taken a stand to maximize their marketing and advertising efforts in 2013 as well as increase their line of suits and tuxedos for purchase and rental.
Orange Label Art + Advertising is a privately held advertising agency in Orange County.
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