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![TMCNet: United Kingdom : O2 introduces direct billing platform [TendersInfo (India)]](http://images.tmcnet.com/siteart/invisible.gif)
United Kingdom : O2 introduces direct billing platform [TendersInfo (India)]
(TendersInfo (India) Via Acquire Media NewsEdge) O2 has introduced its direct billing platform.
With this direct billing platform, customers can purchase apps and products, and the cost will be added into their monthly mobile phone bill.O2 has employed director operator billing company Mach to operate its Charge to Mobile service.
Our new Charge to Mobile platform is an important, strategic launch for O2. Mach is helping us to open up the apps economy for online services for our businesses, as we look to create a healthy ecosystem with competitive revenue splits for our partners and a leading edge technology platform to support this. Mach is a natural partner due to its heritage in delivering frictionless payments for major application stores and merchants. There is little doubting that apps and online content represents an important revenue stream for us and our partners and we are now confident that we have a best-practice approach to monetizing this exciting area of mobile communications, said Danny Barclay, head of interactive sales at O2.
(c) 2013 Euclid Infotech Pvt. Ltd. Provided by Syndigate.info an Albawaba.com company
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