|[January 14, 2013]
Mortgage Returns Launches New Customer Retention Analysis For Lenders
ST. LOUIS --(Business Wire)--
Returns, a provider of CRM
technology and automated marketing solutions for the mortgage
industry, announced it has launched a new retention analysis tool for
lenders who need to understand and improve their customer retention
Mortgage Returns can now analyz and report on historical customer
retention rates for mortgage originators. This allows the company to
compare retention rates to industry averages and develop comprehensive
marketing plans specifically designed to achieve goals.
"Many lenders have no way to measure their customer retention rates,"
said Jim Blatt, CEO of Mortgage Returns. "I'm a believer in Peter
Drucker's philosophy, 'If you can't measure it, you can't manage it.'
Our new retention analysis tool will help lenders to first understand
what their customer retention is and then give them the marketing
strategies to improve it."
About Mortgage Returns
St. Louis-based Mortgage Returns provides a database-driven, automated
marketing solution to help mortgage originators maximize profitability
from clients, prospects and referral partners. Through an award-winning
database management and marketing system, Mortgage Returns provides
timely and relevant marketing for more than 8,000 mortgage originators
nationwide. Mortgage Returns' customized marketing solution also
increases referrals and cross sell opportunities for more than 275
financial institutions. For more information about Mortgage Returns,
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