[January 14, 2013]

Mortgage Returns Launches New Customer Retention Analysis For Lenders

Mortgage Returns, a provider of CRM technology and automated marketing solutions for the mortgage industry, announced it has launched a new retention analysis tool for lenders who need to understand and improve their customer retention rates.

Mortgage Returns can now analyz and report on historical customer retention rates for mortgage originators. This allows the company to compare retention rates to industry averages and develop comprehensive marketing plans specifically designed to achieve goals.

"Many lenders have no way to measure their customer retention rates," said Jim Blatt, CEO of Mortgage Returns. "I'm a believer in Peter Drucker's philosophy, 'If you can't measure it, you can't manage it.' Our new retention analysis tool will help lenders to first understand what their customer retention is and then give them the marketing strategies to improve it."

About Mortgage Returns

St. Louis-based Mortgage Returns provides a database-driven, automated marketing solution to help mortgage originators maximize profitability from clients, prospects and referral partners. Through an award-winning database management and marketing system, Mortgage Returns provides timely and relevant marketing for more than 8,000 mortgage originators nationwide. Mortgage Returns' customized marketing solution also increases referrals and cross sell opportunities for more than 275 financial institutions. For more information about Mortgage Returns, visit www.mortgagereturns.com.

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