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How CMOs Can Achieve Real-Time Personalization Revealed in New White Paper
NEW YORK, NY, Jan 15, 2013 (MARKETWIRE via COMTEX) --
Maxymiser, the global expert in testing, personalization and cross
channel optimization for online businesses, announced today the
release of a new white paper for online retailers called "Meet the
Modern Day Merchant Prince: With website optimization and
personalization, chief marketing officers can marry the art and
science of merchant intuition." The white paper addresses how brands'
ability to capture online customers and their dollars will be as
crucial to retail triumph as the bricks-and-mortar magic of store
layout, location and vibe.
Merchant princes of the past were executives who combined instinct
and analysis to achieve customer engagement and sales success in
brick-and-mortar retail. But in a world increasingly dominated by
online retail, who will be the future merchant royalty and what
skills, tools and resources will they need to strike the right
balance of retailing art and retailing science
"Meet the Modern Day Merchant Prince" looks at key trends in online
retailing and the tools available to mine Big Data and capture
customer intelligence in real-time, ultimately leading to
improvements in customer targeting and automation of website content
personalization.
"With CEOs' limited bandwidth, CMOs are well-positioned to guide
efforts to understand customers and translate that knowledge into the
right online and in-store experiences. CMOs already have many of the
skills, systems and other resources needed to do this," says Paul
Dunay, Vice President of Marketing at Maxymiser. "CMOs are the
logical choice to lead the charge in this rapidly evolving arena."
To discover a proven new approach to marrying the art and science of
merchant intuition, download the white paper today here.
About Maxymiser
Maxymiser enables any online business to turn every
interaction into an experience with our cloud-based testing,
personalization and cross channel optimization solutions. Maxymiser
serves billions of individual experiences across every digital
channel to dramatically improve conversion rates and revenue based on
real-time data. Combined with a team of industry experts, Maxymiser's
Customer Experience suite quickly delivers measureable results to
every client with multivariate testing, segmentation, behavioral
targeting and product recommendations for web, mobile, social and
email. Maxymiser provides unique experiences for the world's most
iconic brands, including Alaska Airlines, Chrysler, Harry & David,
LIDS, Sovereign Bank, Teleflora and Wyndham Hotel Group. Founded in
2006, Maxymiser has offices in New York, London, San Francisco,
Edinburgh and Dusseldorf, as well as a global network of marketing
and technology partners.
Mark Ballard
Channel V Media
212.680.0179
Email Contact
SOURCE: Maxymiser, Inc.
http://www2.marketwire.com/mw/emailprcntct id=F532889AABB8C172
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