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TMCNet:  Bluechiip Signs Distribution Pact with Micronic America [Health & Beauty Close - Up]

[January 17, 2013]

Bluechiip Signs Distribution Pact with Micronic America [Health & Beauty Close - Up]

(Health & Beauty Close - Up Via Acquire Media NewsEdge) Bluechiip Limited announced it has signed a Distribution Agreement with Micronic America.

According to a release, the agreement gives Micronic America and its network of distributors, including E&K Scientific, USA Scientific, Nova Biostorage Plus (formerly Micronic North America), MJS Biolynx and D-Mark Biosciences, the rights to distribute Bluechiip's products throughout the United States and Canada.


Micronic America is the supporting entity for Micronic's traceable product portfolio in the U.S. and Canada. Micronic America operates in conjunction with Micronic Manufacturing USA, Micronic's U.S.-based Class 7 cleanroom and production facility, to produce and provide its distributor network with sample storage solutions.

Bluechiip Limited CEO Brett Schwarz said the signing of the agreement was a significant step for Bluechiip. "Micronic has a great track record in manufacturing and supplying solutions for the life sciences storage market into the large North American market, so we saw them as ideal distribution partners for Bluechiip. Signing this agreement is a major milestone for us." Gerrit van der Gaag, CEO at Micronic Holding BV, said his company was excited to be Bluechiip's distribution partner. "We have many years of experience in these markets and we see great potential for Bluechiip's tracking solution, especially for the high growth area of samples stored in temperatures as low as those found in liquid nitrogen storage. Bluechiip's temperature-sensing capability is a clear differentiator in tracking and monitoring high-value samples where sample integrity is critical. The Bluechiip solution clearly fits into our product portfolio and supports Micronic's vision to be a leader in driving high potential growth markets, providing tailored sample storage solutions to our customer base." Micronic America and its network of distributors will launch Bluechiip's product at SLAS 2013 in Orlando, Florida, USA from 13- 15 January 2013. SLAS is an annual conference and exhibition organized by the Society for Laboratory Automation and Screening (SLAS) which brings together around 4,500 people from the global laboratory science and technology community, including scientists, engineers, researchers and technologists from academic, government and corporate laboratories.

Bluechiip has developed a wireless tracking solution for the healthcare and life science, security, defence and manufacturing industries which represents a generational change from current methods such as labels (hand-written and pre-printed), barcodes (linear and 2D) and microelectronic integrated circuit (IC)-based RFID (Radio Frequency Identification).

The tag is based on MEMS technology and contains no electronics. The tag can either be embedded or manufactured into a storage product, such as vials or bags. Easy identification, along with any associated information from the tag such as temperature can be detected by a reader, which can also sense the temperature of the tagged items. The traditional identification technologies have significant limitations. Whereas a barcode requires a visible tag or line-of-sight optical scan, bluechiip technology does not. Unlike labels, barcodes and RFID, the bluechiip technology can sense the temperature of each item a tag is attached to, or embedded in.

More information: www.bluechiip.com www.Micronic.com ((Comments on this story may be sent to newsdesk@closeupmedia.com)) (c) 2013 ProQuest Information and Learning Company; All Rights Reserved.

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