Games boom for British business [Daily Post (Liverpool, England)]
(Daily Post (Liverpool, England) Via Acquire Media NewsEdge) MOST British firms believe they will benefit from an economic legacy following the London 2012 Olympics, according to a new study.
A survey of 600 large private and public sector organisations by telecoms giant BT showed four out of five predicted a post-Olympic boost this year, with almost a third hoping it would last at least five years.
Some firms said revenue increased by an average of 14% last year as a direct result of the Games.
Ian Livingston, chief executive of BT Group, said: "We learned a huge amount from delivering the most connected Games ever and we are now sharing that experience with our customers across the globe.
"Modern communications technology brought the Games to life for huge numbers of fans and it can play a key role in helping businesses as well.
"It's clear from our survey that British businesses did benefit, but they need to capitalise on the momentum from London 2012 if they want to see a lasting legacy."
Prime Minister David Cameron said: "The 2012 Games are delivering a legacy to benefit the whole country. British businesses were vital to the success of London 2012 - now they are capitalising on the Games.
"I welcome this report from BT which shows British companies are continuing to derive economic benefits."
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