[January 18, 2013]

Protective's Asset Protection Division to be Led by Scott Karchunas

Protective Life Corporation (NYSE: PL) today announced that Scott Karchunas has assumed senior management responsibility for Protective's Asset Protection Division, and will be president of Lyndon Insurance Group, Inc., a Protective subsidiary. Scott has been with Protective for 25 years and was previously responsible for sales and marketing, product management and business operations.

Richard J. Bielen, Protective's vice chairman and chief financial officer said, "Scott's promotion to lead the Asset Protection Diviion is recognition of his excellent performance and leadership capability. We are confident that under Scott, this business segment will continue contributing to Protective's success."

ABOUT THE ASSET PROTECTION DIVISION

Protective's Asset Protection Division provides extended vehicle service contracts, GAP, and credit insurance through dealerships and financial institutions.

ABOUT PROTECTIVE LIFE CORPORATION

Headquartered in Birmingham, Ala., Protective Life Corporation (NYSE: PL) is a financial services holding company. The company's primary subsidiary was established in 1907 and today still exhibits the steadfast commitment to provide a valuable portfolio of protection and retirement products to millions of customers. The company employs more than 2,300 employees with offices throughout the U.S. It has annual revenues of approximately $3.6 billion and as of Dec. 31, 2011, had assets of approximately $52.9 billion.

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